Advertising Agency · Jordan
Advertising Agency · Jordan
Impossible
to Ignore.
Impossible
to Ignore.
Impossible
to Ignore.
Brands, campaigns, content, and digital experiences built to earn attention — and convert it.
Brands, campaigns, content, and digital experiences built to earn attention — and convert it.
◇ About / Positioning
Built for brands that need to be seen.
Built for brands that need to be seen.
Zrafeh combines advertising thinking, brand craft, content production, and digital execution to help businesses show up with clarity, confidence, and impact.
01
Brand-first thinking
Every campaign starts with a sharper brand idea, not a deliverable list.
02
Campaign-ready execution
Strategy that ships — art direction, production, and rollout owned end-to-end.
03
Content built for attention
Editorial-grade work designed for the platforms where decisions actually happen.
01
Brand-first thinking
Every campaign starts with a sharper brand idea, not a deliverable list.
02
Campaign-ready execution
Strategy that ships — art direction, production, and rollout owned end-to-end.
03
Content built for attention
Editorial-grade work designed for the platforms where decisions actually happen.
◇ Capabilities
Six disciplines.
One operating system.
01
Brand Strategy
Positioning, narrative, and architecture that give the brand a sharper point of view.
02
Branding & Identity
Logo systems, identity, and guidelines built to hold up across every surface.
03
Advertising Campaigns
Concept-led campaigns engineered to land in culture, not just dashboards.
04
Social & Digital Content
Always-on content systems built for the platforms where attention actually lives.
05
Photography & Video Production
Editorial-grade production — direction, shoot, post — owned end-to-end.
06
Web & Digital Experiences
Sites and product surfaces that convert without softening the brand.
01
Brand Strategy
Positioning, narrative, and architecture that give the brand a sharper point of view.
02
Branding & Identity
Logo systems, identity, and guidelines built to hold up across every surface.
03
Advertising Campaigns
Concept-led campaigns engineered to land in culture, not just dashboards.
04
Social & Digital Content
Always-on content systems built for the platforms where attention actually lives.
05
Photography & Video Production
Editorial-grade production — direction, shoot, post — owned end-to-end.
06
Web & Digital Experiences
Sites and product surfaces that convert without softening the brand.
◇ Selected Work
◇ Selected Work
Brand Launch
Brand Launch
An identity built to compete with global players.
An identity built to compete with global players.
A full identity system — logo, voice, and rollout — engineered for a regional brand entering a crowded category.
A full identity system — logo, voice, and rollout — engineered for a regional brand entering a crowded category.
Brand Launch
An identity built to compete with global players.
A full identity system — logo, voice, and rollout — engineered for a regional brand entering a crowded category.
Brand Launch
An identity built to compete with global players.
A full identity system — logo, voice, and rollout — engineered for a regional brand entering a crowded category.
Campaign System
A modular campaign that ran for an entire season.
Concept, art direction, and platform-specific cutdowns — built once, deployed across OOH, social, and digital.
Digital Experience
A site that turned brand stories into bookings.
Editorial product surface designed to convert without flattening the brand it represents.
Content Production
A monthly content engine for an always-on brand.
Photography, video, and editorial design produced as a repeatable system, not one-off hero pieces.
◇ The Numbers
Let’s talk results, not adjectives.
Let’s talk results, not adjectives.
80+
Brand & campaign projects
20+
Years of creative experience
02
Markets — Jordan & UAE
01
Goal: attention that converts
80+
Brand & campaign projects
20+
Years of creative experience
02
Markets — Jordan & UAE
01
Goal: attention that converts
◇ The Studio
The people behind the work.
The people behind
the work.
A senior team of strategists, art directors, and producers — the same people who pitch the work also make it.
A senior team of strategists, art directors, and producers — the same people who pitch the work also make it.
Member One
Founder / Creative Director
Leads brand strategy and creative direction across all engagements.
Sabah SubaiH
Founder / CEO
Leads brand strategy and creative direction across all engagements.
Mohamed Khatib
Art & AI Director
Leads brand strategy and creative direction across all engagements.
Sadeen Something
Designer
Leads brand strategy and creative direction across all engagements.
Dareen
Designer
Leads brand strategy and creative direction across all engagements.
Member Two
Design Lead
Shapes the visual language and design systems behind every project.
Member Three
Senior Developer
Builds fast, reliable experiences from prototype to production.
Member Four
Brand Strategist
Turns research and positioning into clear, memorable brand stories.
Member Five
Motion Designer
Brings interfaces and campaigns to life with purposeful animation.
Member Six
Product Designer
Designs intuitive flows and interfaces grounded in user insight.
Member Seven
Content Lead
Crafts the voice, copy, and content strategy across all channels.
Member Eight
Project Manager
Keeps every engagement on track, on time, and on budget.
◇ Locations
Two markets. One studio.
Two markets.
One studio.
Jordan · Studio
Amman
Our home base — strategy, brand, and campaign work for the region.
United Arab Emirates · Studio
Dubai
On-the-ground production and client partnership across the Gulf.
◇ Start the conversation
Ready to become impossible to ignore?
Ready to become impossible to ignore?
Tell us what you’re building, launching, or fixing. We’ll help shape the work into something sharper.
info@zrafeh.net
Studios
Amman · Dubai